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Best (and worst!) Uniforms

December 16, 2013 Blog, FA_Posts No Comments

Flight Attendants Best (and worst!) uniforms

Aims

·         Practice English skills in an aviation context

·         Practice describing uniforms (difficult)

·         Have fun!

For the attention of Stella McCartney,

As you may be aware, Coco Consulting has been contracted by Universe Uniforms to undertake international market research prior to expanding operations into design and production of cabin crew uniforms.

We have surveyed 1000 flight attendants from across 10 different airlines and 5 continents and have gathered the following information on uniform preferences:

Likes:

·         Modern take on traditional dress

·         Tailored, classic styles

·         Professional look

·         Hats

·         Scarves

·         Natural fibres

·         Bright colours – but not too many at once, or one bright colour head to toe

·         Modest

Dislikes

·         Branding too big

·         Dated designs

·         Cheap fabric

·         Cheap looking

·         Too casual

·         Pastel colours, silver or grey

·         Long jackets

·         Revealing

We have identified four important factors to keep in mind when designing and producing the new Universe Uniforms cabin crew uniforms for the London International Aircrew Wear Trade and Fashion Show in December:

1.       Fit – 87% of respondents voted for a good fit being most important overall

2.      Form – Classic shapes and details, elegant accessories such as scarves

3.      Fabric – natural fibres not synthetic, and must not feel ‘cheap’

4.      Fashion – most interviewees agreed that fashion was both fun and important but not at the expense of fit, form and fabric.

The issue of sustainability and ethical production also rates highly among 60% of cabin crew. For this reason we recommend that branding focus on ‘style + sustainability’ and that production is planned with this in mind.

Kind regards,                                                                                                                                 Leila Savvy                                                                                                                                             Coco Consulting

Link to Air New Zealand shows first Trelise Cooper-designed uniforms

Now, help to write a news article response to Stella McCartney’s new uniform design for Universe Uniforms.

 

Everyone is talking about the new line of cabin crew uniforms designed by Stella McCartney that Universe Uniforms launched here at the International Aircrew Wear Trade and Fashion Show today. 

Universe Uniforms paid attention to what cabin crew said they liked and disliked in a uniform, and they seem to have got it exactly right.

On the runway here today we saw designs that are a modern take on _____________________ and ____________, _______________ styles. We saw a return to elegant accessories such as __________ and __________.

A new fabric made of organic bamboo means the uniforms are ____________ and ______________ produced. The soft fabric with a professional look yet also a slight stretch means that the uniforms will always be a good _____.

The new designs take the form of classic tailoring meets traditional Chinese detailing – professional yet stylish and never dated. _______________ are a mix of darks and brights – no pastels!

Finally, the uniforms are just so good-looking we might even see this trend appearing in the pages of Vogue and Harper’s Bazaar in the near future . Cabin crew can finally have fit, form and fabric, and ____________ too!

Answers

 

Everyone is talking about the new line of cabin crew uniforms designed by Stella McCartney that Universe Uniforms launched here at the International Aircrew Wear Trade and Fashion Show today. 

Universe Uniforms paid attention to what cabin crew said they liked and disliked in a uniform, and they seem to have got it exactly right.

On the runway here today we saw designs that are a modern take on traditional dress and tailored, classic styles. We saw a return to elegant accessories such as scarves and hats.

A new fabric made of organic bamboo means the uniforms are sustainable and ethically produced. The soft fabric with a professional look yet also a slight stretch means that the uniforms will always be a good fit.

The new designs take the form of classic tailoring meets traditional Chinese detailing – professional yet stylish and never dated. Colours are a mix of darks and brights – no pastels!

Finally, the uniforms are just so good-looking we might even see this trend appearing in the pages of Vogue and Harper’s Bazaar in the near future. Cabin crew can finally have fit, form and fabric, and fashion too!

 

 

 

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