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Interesting Airline Brands

May 13, 2014 BE_Articles, Exercícios de Leitura, Inglês para Executivos No Comments

Interesting Airline Brands

According to a survey conducted, Virgin Atlantic emerged as the best airline brand for 2009, with British Airways tailing closely. Some of the other names that came on top in various categories include brands like Emirates, Singapore Airlines, EasyJet, Qatar Airways, BMI and Swiss International. These brands have been assessed on different criteria like reliability, quality and distinction.

What adds to the overall rating of airline brands is the service that it offers its customers. This is something that can be achieved by good cabin and ground staff, choice of food, variety of entertainment on board, large number of destinations and high flight frequencies, among other services.

Profits

October 30, 2010 BE_Articles, BE_Post No Comments

TOPIC: PROFITS

LEVEL: DIFFICULT

Read the text about Southwest Airline’s earnings report. Follow links for additional reading material.

Southwest Airline Co. is a low-cost carrier headquartered in Dallas, Texas that has recently reported a second-quarter profit surpassing all expectations on Wall Street (http://www.dallasnews.com/sharedcontent/dws/bus/industries/airlines/stories/DN-swearns_30bus.ART0.State.Edition1.26d4f26.html ).

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